We went through a personal brand strategy session to establish the Lively brand and developed their authentic brand mission. Our goal was to showcase how Lively is a community-oriented local business focused on authenticity, personalization, and quality, sustainable products, We spent several hours capturing their mission through a personal brand photoshoot.
Lively - A Boutique
PERSONAL BRAND
FROM JOHNNA:
"We sat down with Jenny Ballou and DFP. It was amazing to see how they captured Lively’s personality in such a way that highlighted our brand and vision for our store. It was fun and insightful to explore who we really are and what we represent for our local community and beyond."
BRAND DESIGN
LOOK & FEEL
Stylish, Modern, & Unique
More than a boutique
inspired by women's beauty
Durango, Colorado
